There is no doubt about the fact that emails have almost nudged out “snail mail” as the preferred medium of communication between individuals and for business purposes.
You can go as nuts as you want with images, sound and video in your emails or send them as attachments along with other documents.
Sending and receiving messages can be done at the drop of a hat. Yahoo,Gmail, Hotmail and a host of other service providers allow you to register a free mail account with tons of storage space with related chat and IM services, making them hugely popular with people.
Almost everyone has a free email account with one or more of these sites. This is really cool when you want to keep in touch with your buddies, but on a business level free email accounts are a no go.
Let me expain…
Business organizations view communications in a different kind of way. First, they want to know who they are dealing with and where the person is located. If you have a website, then you have a definite presence on the “interweb”.
Web hosting service providers usually allow you a mail server with “yourname.com” as the suffix at the end of an email address.
This gives you reputation, credibility and a standing especially in the online business world. Free email accounts never have this credibility since you can open and operate such free email accounts from anywhere in the world, even under assumed names.
The other advantages are higher security and privacy in business mails. Also, you can operate these accounts using an email client unlike having to long on to Gmail or Yahoomail.
You can easily save messages on your hard drive, send attachments or even include them in the mail.
Having your own custom domain name suffix for your email address and an email client helps you to design and send HTML newsletters with audio, video, graphics and text laid out in a pleasing and cool looking format—a difficult task with webmail based free email accounts.
Freemail users can be tagged as “cheapos” (only because I was called that when I started) or as an individual, not a business organization and really just don’t impress.
A custom domain name in your email address also gives you a brand image, something that those free mail account will never give.
Free mail accounts are real susceptible to hacking and such mail service providers even pass on your email account to web marketers who don’t have respected business morals so you receive a lot of spam… unless you enjoy spam of course.
Not all professionals or business owners would like or can afford to have a custom domain name and a website.
But check this out…VPS servers and shared hosting costs have come down drastically and even if you do not choose to host a website, you can always register your domain and sign up for mail services and give a tremendous boost to your professional business image.
The small cost is easily recouped many times over in the increased business you will get as a result of registering your own domain.
Talk soon!
-Jonathan
P.S. – If you have any questions or comments about this post, please feel free to leave them in the box below.




August 25, 2011 at 11:22 am
Look forward to reading more from you in the future,keep up the good work.
August 28, 2011 at 2:46 pm
Hey Joane! Thanks for the kind words!
J
August 25, 2011 at 1:49 pm
Hey Jonathan,
I agree with you that free email accounts can look unprofessional for a business.
My question for you is, Do you think having a free email account vs a hosted account could affect open rates of your autoresponder?
Thanks for sharing and have a good one!
August 25, 2011 at 2:30 pm
Hey Ian.. great question!
Yes an no really. Open rates are more based off the copy of your subject line. Unfortunately that’s why some people use very spammy subject lines like “Your account has been upgraded…” You’re going to think “what account?!?” and open it up to find crap.
Most marketers use their first names in the “from name” anyway so who you know who it is right away. Your email isn’t usually seen until the subscriber is inside the email itself. But this is where the professionalism comes into play.
Seeing “yourname@gmail.com” won’t give as much confidence to your subscriber when it comes to you being an expert in your field as say Ian@iansawesomebuisness.com would. (I kinda like that domain name)
Hope that helped
Talk soon,
-Jonathan
November 11, 2011 at 6:49 pm
Absolutely. Professionalism pays!
J.
August 25, 2011 at 2:41 pm
I found out about this site via MSN a week ago and I am really enjoying all the guidance being shared at this site! Many thanks!
August 28, 2011 at 2:32 pm
Thanks for the kind words
-Jonathan
August 25, 2011 at 8:02 pm
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August 28, 2011 at 2:40 pm
Thank you!
J
August 25, 2011 at 10:05 pm
Magnificent web site. Lots of helpful information, I am sending it to a few friends…and obviously, thank you!
August 28, 2011 at 2:44 pm
You’re welcome! Thanks fo checking it out
J
August 26, 2011 at 6:30 pm
everytime i visit your blog i find atleast one post that interests me.your content never ceases to engage me.
August 28, 2011 at 2:48 pm
Hey Amie! Very nice thing to say.. I’m glad you enjoy them. Hope they help a little.
Talk soon,
-Jonathan
August 27, 2011 at 8:32 am
I enjoy checking in daily to see your musings. I have your page bookmarked on my daily read list!
August 28, 2011 at 2:49 pm
That’s awesome! Thank you
August 28, 2011 at 1:02 am
I read your site frequently and I just thought I’d say keep up the amazing work!
August 28, 2011 at 2:49 pm
Thanks for the kind words!
J
August 28, 2011 at 2:32 pm
Thanks!
-Jonathan
August 28, 2011 at 2:41 pm
Thank you… I’m glad it helped you out!
J
August 28, 2011 at 2:47 pm
I appreciate..thank you!
-J
August 28, 2011 at 2:51 pm
Glad you found it!
I hate reading and scanning for hours only to find crap!
Happened to me the other day actually.
Talk soon,
-J
August 28, 2011 at 9:21 pm
Hey Sima!
Thanks for checking it out…I hope the posts help a little.
I was in a few niches when I first started out, but have turned all of my focus towards the IM niche. Not to mention it keeps me pretty busy
Talk soon,
-Jonathan
September 1, 2011 at 2:04 pm
Thanks! I appreciate it
-Jonathan
September 6, 2011 at 1:46 pm
Thanks for the kind words Debbie
-J
September 6, 2011 at 1:49 pm
Haha! Thanks Joanie
-J
September 7, 2011 at 4:59 am
Hey!
I guess it my site ate your name this time too.. my apologies for the “Anonymous”.
I appreciate the kind words. The biggest tip I can give is speak from the heart… not exactly whats on your mind because that can change so drastically, but from the heart. Basically how you feel about something.
-JR
September 18, 2011 at 2:29 pm
Hey Ingrid!
I actually got it from Woo Themes.
-J
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September 22, 2011 at 12:34 am
Thanks for the kind words Marina!
-J
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Hey Marianna!
Thanks, I really appriciate that
-J
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September 29, 2011 at 12:28 am
Hey Warren!
Thanks for the comment, and thats a great tip about the translator too!
Talk soon,
-Jonathan
September 29, 2011 at 12:25 am
Thanks Anne! I really appreciate the nice words!
Talk soon,
-Jonathan
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October 5, 2011 at 4:17 pm
Thanks for kind words Alina!
Talk soon,
-Jonathan
October 5, 2011 at 4:19 pm
Funny you mention that! I’m putting together some video material as we speak.
Talk soon!
-Jonathan
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Thanks Bo.
J.
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November 6, 2011 at 12:04 am
Hi Rosana,
Yes I have, but I keep to the IM niches.
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That’s a great compliment. Thank you.
Jonathan
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Thank you very much for your kind words.
J.
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Astma,
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Regards,
Jonathan
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Jonathan
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J.
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Jonathan
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J.
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Regards,
Jonathan
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J.
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