NIKE has made a fortune with their marketing slogan, “Just Do It.”
Simple, quick, easy to understand, tells us what to do with an implication that urgency is important.
I haven’t any idea of the increased sales NIKE realized from this slogan, but I can tell you as affiliate marketers we should pay close attention to the message.
It probably seems like years ago when you were reading everything written about how to write great illustrative, eye-grabbing, “I’ve got to have it,” sales copy in your effort to draft the best content for your sales page.
So what’s the problem?
Just think of all the changes, updates, new technology, iPhones, etc. we’ve experienced in such a short time. In 2009 people were tweeting 2.5 million times per day, in 2010 it went to 35 million per day, and 2011? How about 50 million tweets per day…that’s about 600 tweets per second, from 105 million users (yes, somebody really does keep track of that stuff!).
Need more convincing?
Facebook had over 350 million users in 2009, 2010 it increased to 500 million, and at mid-year 2011, there were over 750 million users and growing at an incredible rate.
At this writing, Facebook, the world’s largest social-networking service is approaching a public offering of stock (IPO) that is expected to drive its net worth to over $100 BILLION!
Americans sent 1.8 TRILLION messages in 2011. Text messages with vids made up 56.3 million of those texts!
Ok, can we agree that the world as we knew it back when we wrote our sales copy has changed? You bet, and along with these changes have come changes in customer shopping habits. Changes in the way we browse the internet, our Facebook accounts, reading Tweets, researching products, etc.
Today’s mass-marketing gurus are putting thousands more pages of copy, pics, and videos in front of us than ever before and it’s not going to slow down.
Are your ‘site’ readers doing what you want them to do? Are they buying your product(s)? Are they clicking your links?
No. Not enough. Why not?
It’s because you’re not asking them!
TIP: You must ‘literally’ tell your readers exactly what you want them to do…and how to do it!
CLICK HERE TO BUY, PUT YOUR BEST EMAIL ADDRESSS IN THE BOX BELOW, CLICK THIS LINK NOW TO ORDER, GO TO THE BOTTOM OF THE PAGE CLICK THE COUPON, BUY NOW BY CLICKING RIGHT HERE, CLICK HERE, BUY HERE, NOW, ETC.
Yes, it’s really that simple. You spent hours upon hours developing what you thought was the perfect sales copy. Complete with the attention grabbing headline, the novelistic explanation of your product(s), a thorough description with justification of your products’ value, a persuasive call to action, and a warm and friendly close.
In addition, you wrote a dozen blog posts, and have been tweeting endlessly about your offer; you put pictures of your product(s) on Facebook; a short video on YouTube; and built a 20 email autoresponder sequence.
Come on…if a customer can’t figure out what to do after all this maybe they shouldn’t be allowed to shop unsupervised anyway…right?
All the parts are there…but you didn’t tell them what to do…when to do it, and where to do it!
NO…You’re not going to insult the intelligence of your customer. Quite the contrary.
Remember those growth stats of digital marketing?
Neither you, nor I, or your potential customers have the time to read each and every well placed piece of sales content in your precisely master-planned digital marketing sequence.
A typical reader probably notices your site while browsing at work, is interrupted by a discussion about the upcoming office Super Bowl party, skips over to a Las Vegas webpage with the betting line on the teams, then quickly jumps to a company annual sales page just as their manager walks by.
After lunch, your reader remembers your site, goes back to review, clicks and watches your video, then while on YouTube entertains themselves with ‘Xtreme Vacations’ for twenty minutes, after which they backspace to your site, browse the headlines, and scroll right past that expensive ‘Buy Here’ button you carefully placed at the bottom in their rush to respond to the 20 tweets waiting on their iPhone.
Those readers browsing your site aren’t dumb.
They just have to wade through the barrage of digital marketing and communications that are in front of all of us screaming for our attention every day.
Those succinct emails you have waiting in your autoresponder to meticulously direct your readers to an eventual and inevitable purchase?
They may read three!
READ THESE ITEMS BELOW:
-> A multi-page sales page, web site, blog could have as many as 4 or 6 “directives” how to opt in, where, how to link, or when to buy your product(s).
-> In a single sales page it’s not uncommon to see at least 2.
-> An email promotion opportunity? At least 2, with 1 more in the P.S.
DON’T STOP…autoresponder emails, blogging, Facebook marketing, and well written sales pages are all very important and vital to your marketing success.
DO THIS, RIGHT NOW. Give simple, easy to understand instructions for buying, opt-ins, when and where, etc.
THEN DO THIS. Expect to see a significant increase in your reader responses.
UNDERSTAND THIS NOW: Only 50% of advertising really works…you just don’t know which 50%!
Just Do It! 
Talk soon,
-Jonathan Right
P.S. – What did you think of this post? Please leave a comment below.
February 5, 2012 at 5:33 am
Really appreciate what your doing here for us, thanks
February 5, 2012 at 7:21 pm
Glad to be of help Merle.
Stay tuned!
Jonathan
March 19, 2012 at 5:01 am
We’re a gaggle of volunteers and starting a new scheme in our community. Your site provided us with helpful information to work on. You’ve performed a formidable activity and our whole neighborhood can be grateful to you.
March 28, 2012 at 2:10 am
If information were soccer, this would be a gooooaol!